The Customer Management Scorecard: Managing CRM for Profit
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The Customer Management Scorecard: Managing CRM for Profit
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3 398,40 руб.
В наличии: 1 Customer Management (CM) is essential for businesses, and major investments have been made in new systems, strategies and channels for managing customers. The results, however, have often been disappointing and companies are now looking closely at how tohttp://www.ozon.ru/context/detail/id/1784298/ Атрибуты товара| Автор | Bryan Foss, Merlin Stone, Neil Woodcock | | Издательство | Kogan Page Ltd | | ISBN | 0749438959 |
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