The CRM Handbook: A Business Guide to Customer Relationship Management

Бизнес-литература CRM The CRM Handbook: A Business Guide to Customer Relationship Management

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As the thinkers have said, you should strive in all situations to know yourself and know your enemy. Most of history's great thinkers, however, were not in business. In business, you have to know your customer and understand how your company interacts

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АвторJill Dyche
ИздательствоAddison-Wesley
ISBN0-201-73062-6