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New Economy Excellence Series, New Economy Emotion: Engaging Customer Passion with e-CRM

Бизнес-литература CRM New Economy Excellence Series, New Economy Emotion: Engaging Customer Passion with e-CRM

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The aim of the series is a simple one - to help managers create and sustain competitive advantage in the Internet economy. The series pioneers a new generation of business books that take a step back from the evangelical hype surrounding the Web to

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АвторAlfredo Zingale, Matthias Arndt
ИздательствоJohn Wiley & Sons
ISBN0470841354