Handbook of CRM: Achieving Excellence through Customer Management

Бизнес-литература CRM Handbook of CRM: Achieving Excellence through Customer Management

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Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of CRM gives complete coverage of the key concepts in this vital field.
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ISBN0750664371
ИздательствоButterworth-Heinemann
Год издания2005
АвторAdrian Payne